It has been a successful year thus far for the Volkswagen family. With sales passing five million vehicles from January to June, the automaker boasts the title of ‘World’s Largest Automaker by Sales’.
VW beat Japanese competitor Toyota in sales for the first half of the year with reports of 5.04 million vehicles sold compared to Toyota’s 5.02 million. Naturally, the company aims to continue this success with goals of surpassing last year’s record-breaking year of 10.14 million cars sold.
Volkswagen’s recent success is hardly the result of crossed fingers and wishes sent to a magic genie. The title is one the automaker has made plans to achieve and a goal that was impressively reached three years ahead of schedule.
However, VW’s executives also recognize the “World’s Largest Automaker” title will only be maintained through continued careful strategizing. One way the company plans to fight to defend the title is to continue its restructuring, splitting the Volkswagen Group, with its 12 brands, into four distinct holding companies in order to improve the company’s operations and ability to respond to the changing auto market.
Of course, VW will also continue to produce quality luxury vehicles that cater to customers’ needs. That is, after all, the best way to boast top sales in the world: to deliver a product the world wants to buy.