The Volkswagen Golf family of vehicles is gaining quite the fan following in America. The compact car won the title of North American Car of the Year earlier this year and since then has only been rising in popularity. While compact car sales are only up 1.1 percent for the overall auto industry, the combined Volkswagen Golf US sales are up a staggering 150 percent.
The sheer success of the Golf has offset Volkswagen sales declines in other areas; between May and July alone, the Golf alone brought home sales gains for the company. Current trends shift toward crossovers, causing Volkswagen’s cars to trail behind the competition, but the Volkswagen Golf is a unique and interesting spectacle in the market – it’s the only wildly popular compact car in the industry.
The Golf lineup is broad and versatile, and allows buyers to choose from a variety of options, and yet another variant – the SportWagen AllTrack – is set to debut next year, complete with off-roading capabilities and all-wheel drive.
In recent years, Volkswagen has completed revamped its strategy for appealing to the American market, and it appears to be working. The automaker has changed the pricing for the Golf lineup based on American trends and is working more closely with American car dealerships – just to name a couple improvements. In any case, what it is doing appears to be working, as Volkswagen Golf US sales are skyrocketing.