Tag Archives: Sierra Volkswagen

Volkswagen Sweeps at the AutomotiveINNOVATIONS Awards


Volkswagen took home a whopping six honors at the AutomotiveINNOVATIONS Awards presented by the Center of Automotive Management (CAM). Those awards include “Most Innovative Company 2015,” first place in the categories of “Networked Vehicles,” “Vehicle Concepts,”  “Conventional Drives,” and “Safety Systems,” and most importantly, “Most Innovative Car Manufacturer of the Decade.”

CAM, a Germany-based institute for automotive and mobility research presents the AutomotiveINNOVATIONS Awards every year. CAM found that “1251 individual innovations, 212 of which were world firsts, have been developed by Volkswagen in the last ten years. Highlights among these include the XL11, a platform for new technology; the Bugatti Veyron 2, the most powerful and fastest production vehicle; Audi’s LED matrix headlights; and the first dry dual clutch 7-speed gearbox to go into series production.”

“I share this award with the 600,000 employees of all the 12 brands of the Volkswagen Group in Germany and all our locations around the world. They are creating the mobility of tomorrow. It is their high-level technical expertise, great creativity and the excellent quality of their work that make the Volkswagen Group a leading innovator in the automotive field,” said Professor Dr. Ulrich Hackenberg, who is responsible for cross-brand development coordination within the Volkswagen Group in a statement.

Stop by Sierra Volkswagen to see for yourself why Volkswagen continues to lead the way in technology, innovation, and safety.

Volkswagen Golf R400 is a Go!

Volkswagen Golf R400

If you’ve been wondering if the Volkswagen Golf R400 that debuted at the New York International Auto Show would be making its way here to the states, your question has been answered. According to Dr Heinz-Jakon Neusser, Volkswagen group powertrain chief, the new R400 is a go.

The news was first broken by Car Magazine and it couldn’t have come at a better time. Neusser said, “We have the Golf more sporty than ever before, since we soon will have the Golf R400 – we will do this car. We are in fact in development of it right now.”

The hot, new hatch is said to be four-wheel drive and produce 400 hp. It’s also speculated that it will be debuting this fall at the Frankfurt Motor Show and then be available to customers as soon as early 2016.

We are really excited for the new Golf R400 to be making its way here and hope you are too! Stay tuned to our blog and we’ll let you know when the hatch makes its official debut.

Spring Car Care Tips

Spring car tips

Warmer weather is on its way and just like the humidity, the heat can make minor car problems much worse. That’s why you’ll want to check over everything under the hood before the summer weather really hits hard. Don’t know what to look for? No worries – we’ve got you covered with some tips for spring car care.

  • Check the battery. Small cracks may not be noticeable at first but in the heat, everything tends to expand. Take it out and look it over for cracks, leaks, and bulges. If you find any, you’ll want to get a new one as soon as possible.
  • Look over the hoses. While this may sound like a hassle it can save you a bundle in the long run. Cracks, holes, and leaks can leave you stranded on the side of the road if not taken care of quickly.
  • Inspect the braking system. This one is probably best left to a professional so it’ll cost you a little out of pocket. The good news is it only needs to be done once a year. At every oil change you’ll want the linings, rotors, and drums inspected for defects though.

Follow these tips and check out this website for more on how to keep your car up and running for years to come!

The Idea of the Electric Volkswagen Bus is Alive and Well Again

Volkswagen Electric

The Volkswagen Bus has long been a legendary vehicle, both for its popularity as a people mover in the hippest decades of the twentieth century and for its continued hallowed place in American culture.

Heck, there is even an (incredibly awesome) Lego set available of the bus. So, when we recently heard that the idea of the electric Volkswagen bus is back, we got pretty excited.

We first heard such an idea about five years ago, and a concept soon followed—the electric Bulli van, a German version of our beloved VW bus. Now, Heinz-Jacob Neusser—a VW board member—is talking to Autocar magazine about bring an electric bus to production finally. The idea would be to power the van with a battery pack in the floor and an electric motor turning the front wheels.

It’s basically an updated version of the e-Golf’s powertrain, but with bigger and better batteries, of course. There are still some hurdles to cross—most of them related to keep the electric bus affordable—but we’re still hopeful here at Sierra VW that this might be a real thing.

Come see us to learn more about the potential bus or to check out the rest of our awesome EV models today.

VW Possibly Bringing Volkswagen Golf R 400 to U.S. Market

Volkswagen Golf R 400

When Volkswagen first revealed the Volkswagen Golf R 400 last year at the Beijing Auto Show, the industry couldn’t help but get a bit excited. Now, it looks like it’s possible that this high-power Golf hatchback might be coming to American soil—if Volkswagen decides to give it the production green light.

According to Dr. Heinz-Jakob Neusser, member of the VW board of management, the U.S. market is the perfect platform to introduce this sporty new hatchback. With the original Golf earning both Motor Trend Car of the Year and North American Car of the Year, it’s likely that the American market will respond well to a new edition of the hatchback.

The Volkswagen Golf R 400 combines the Golf’s sporty exterior with an even sportier powertrain, making it significantly more fun-to-drive. Now, it’s just a matter of whether or not the German carmaker will produce this super sporty hatch.

If you are interested in seeing what the Volkswagen Golf has to offer, don’t hesitate—stop in to the Sierra Volkswagen showroom today.

The New 2015 Golf SportWagen is on its Way

new 2015 Golf SportWagen

In the next couple of weeks the new 2015 Golf SportWagen will be on its way to dealerships across the US. Volkswagen changed the name to the Golf SportWagen after previously being sold as the Jetta SportWagen so all hatchbacks would be under the same name.

The Golf SportWagen offers an unprecedented amount of cargo room with 30.4 cubic feet of space. If more space is needed, folding the seats down allows you to have a max capacity of 66.5 cubic feet of room. In addition, the new SportWagen offers impressive mpg ratings, especially the diesel version which returns 31 mpg city and 43 mph highway.

The Golf SportWagen got a few design tweaks as well. It gained an inch in length and comes with a more modern, sporty look. This compact crossover is a great choice for those seeking affordability, style, and efficiency!

For more information about the new 2015 Golf SportWagen, visit us at Sierra Volkswagen today!

Pet-Proofing Car Tips in Preparation for National Pet Month

Pet-Proofing Car Tips

April is National Pet Month—the time of the year where we all pay special attention to our furry friends. Many pets, dogs in particular, love a leisurely drive in the car (though they might get suspicious if you mention the vet).

Unfortunately, shedding pets can make a big mess in the backseat, so we’ve put together a brief list of pet-proofing car tips:

  • Put a blanket or a plastic tarp over the backseat of your car, so that no matter how much your pet sheds, you’ll be able to remove the covering and wash it.
  • If your dog tends to slobber all over the window, consider covering the glass with plastic wrap to protect it.
  • For smaller pets, like cats, keeping them in a carrier while in the car is not only much safer for the cat but also will keep your car free from cat hair.
  • Keep in mind that plastic floor mats are much easier to clean, in the event of “spills,” than fabric mats.

Do you have any other ideas to protect your car from your lovable, but messy, pets? Let us know in the comments.

New 2015 Volkswagen Golf R Makes Driving Fun Again

new 2015 volkswagen Golf R

The new 2015 Volkswagen Golf R has got some serious snap. It’ll take you from 0 to 60 in less than five seconds. But then again, that’s what you get when you’ve got a turbocharged four-cylinder under the hood.

But as USA Today says, if that’s all that the Golf R did, it would be a “kid’s car.” No, no. This is a fully-fledged compact roadster. Celerity is only one of the new Golf’s outstanding qualities.

The Golf R happens to stick to the road like glue as well. Helping it to do so is the Haldex all-wheel-drive system. And electronic locking differentials create the needed traction when exploring the Golf’s full potential for speed.

Volkswagen lets the Golf’s performance speak for itself, leaving behind “gaudy spoilers or rocker-panel spats.” It appears to be just what it is: four wheels of driving fun. This is exactly the kind of ride that will have you taking the long way to the grocery store, and re-connecting with those moments when you first got your license, when driving was exciting and new.

VW Adds Audio to MoMa’s Björk Retrospective Exhibit


The Björk retrospective exhibit at the Museum of Modern Art features a first-of-its-kind interactive audio component to complement the experience. Fittingly, its uniqueness reflects the artistry of the exhibit’s subject.

Björk, an Icelandic artist and musician, is the feature of the retrospective that delves into her work as an innovative artist. That work includes eight full-length albums as well as collaborative projects with artists in various genres including photography and film.

The exhibit’s audio component is based on Volkswagen’s “Sound Journey” technology, which creates a personalized soundtrack for drivers based on the angle of the steering wheel, the vehicle’s speed, acceleration, and deceleration. In the same way, the Volkswagen Group of America Electronics Research Laboratory (ERL) team modified the technology to work as an audio guide for the exhibit. The technology responds to the movements of individual visitors, and trigger points provide narration and music to enhance the experience.

“Just as Björk’s work revolutionized the world of music, the team at the ERL strives daily to delight our customers by creating experiences supported by new breakthrough innovations. We are grateful to have been given the opportunity to work with Björk to develop a new pioneering form of augmented audio technology that will provide MoMA visitors with an unparalleled 3D audio experience unlike any other,” said Tina Unterländer, head of operations for the Volkswagen Group of America ERL.

The exhibit opened on March 8th and will remain open to visitors until June 7th of this year. We at Sierra Volkswagen hope to be among the visitors.

Classic Volkswagen Bus Sells for Six-Figures

classic Volkswagen bus

Who knew that a classic Volkswagen bus could sell for a ‘groovy’ six-figure sum? The 1960 VW Type 2 Kombi 23-window Samba sold at an Australian auction for $157,000 at the end of February.

Restored to look like new, the two-toned white-and-dark-red 1960 Samba features a 1.6-liter engine capable of 30 hp mated to a four-speed manual transmission; a characteristic retractable fabric roof; bench-like seating for nine passengers, 23 windows, including its signature divided front-open windows; chrome hubcaps; and pie-sized VW chrome logo.

Symbolized as the epitome of 1960s counter culture, Samba values have continued to rise over the past few years due to an emotional appeal to collectors. In fact, this recent Australian transaction is not the highest sales figure that a microbus has reached. Last November, a German auction garnered $235,000 for a pristine 1955 VW minibus, while in 2011 one sold for $218,000 in a California auction.

We at Sierra Volkswagen are humbled to be part of the long-standing legacy of VW. Be sure to come visit us today so you can drive the timeless classics of tomorrow.