Volkswagen safety ratings have a leg-up on the competition. The Insurance Institute for Highway Safety, or IIHS, recently gave the Volkswagen Golf and Jetta nameplates top-tier safety ratings.
Both vehicles made it onto the Top Safety Pick+ shortlist and received an advanced rating for front crash prevention. The boost onto the list, an improvement over the 2015 models’ safety ratings, came with the inclusion of the Driver Assistance package in the 2016 models, which comes with a Front Assist system.
In addition to the Driver Assistance package, both the Jetta and Golf now come with a post-collision braking system that applies brakes upon sensing a primary collision. Both vehicles also have the Intelligence Crash Response System, which automatically activates hazard lights, interior lights, shuts off the fuel pump, and unlocks doors in the case of emergency situations.
Volkswagen safety ratings, particularly for the Golf and Jetta, are usually high, though the addition of a new front crash prevention requirement in 2015 caused ratings to drop. However, only a year was needed for the company to reassert itself as a leader in car safety.
The Volkswagen Golf family of vehicles is gaining quite the fan following in America. The compact car won the title of North American Car of the Year earlier this year and since then has only been rising in popularity. While compact car sales are only up 1.1 percent for the overall auto industry, the combined Volkswagen Golf US sales are up a staggering 150 percent.
The sheer success of the Golf has offset Volkswagen sales declines in other areas; between May and July alone, the Golf alone brought home sales gains for the company. Current trends shift toward crossovers, causing Volkswagen’s cars to trail behind the competition, but the Volkswagen Golf is a unique and interesting spectacle in the market – it’s the only wildly popular compact car in the industry.
The Golf lineup is broad and versatile, and allows buyers to choose from a variety of options, and yet another variant – the SportWagen AllTrack – is set to debut next year, complete with off-roading capabilities and all-wheel drive.
In recent years, Volkswagen has completed revamped its strategy for appealing to the American market, and it appears to be working. The automaker has changed the pricing for the Golf lineup based on American trends and is working more closely with American car dealerships – just to name a couple improvements. In any case, what it is doing appears to be working, as Volkswagen Golf US sales are skyrocketing.