Category Archives: VW

Volkswagen Electric Vehicle Lineup | Sierra VW | Ottawa, IL

Volkswagen Electric Vehicle Lineup Receives Heavy Investment

Go Green

Volkswagen is looking to go even greener. The German carmaker is increasing its Volkswagen Electric Vehicle Lineup with an additional $25 billion investment in battery supplies.

The growing Volkswagen electric vehicle lineup, which you can find at Sierra Volkswagen, will also mean the carmaker needs to outfit 16 of its factories to build electric cars by the end of 2022. This is an increase from the three factories that currently get the job done.

Currently, VW is focusing on European and Chinese battery suppliers, as these markets are its largest. They are also the markets that will influence electric vehicle production over the next decade. However, VW is looking for a North American battery supplier, too —the carmaker is expected to sign a deal for a supplier in this region shortly.

It’s expected that VW will purchase about $60 billion-worth of batteries for EVs. This helps the carmaker in its goal to produce as many as three million electric cars per year by 2025.

To reach this goal, Volkswagen will launch its MEB platform later this year, which will act as the base of its electric car lineup. It will allow VW electric vehicles to be produced in a way that keeps them affordable, while still allowing the brand to offer a range of designs from compact cars to sedans and SUVs.

Volkswagen ad buying decisions | Ottawa, IL

Artificial Intelligent Helps Make Volkswagen Ad Buying Decisions

A Change on the horizon.

Volkswagen is no longer just looking to make its cars more automated — it’s making its ad buying decisions automated, too. The automaker recently announced that it was using artificial intelligence (AI) to make Volkswagen ad buying decisions, and it’s proving more effective than its media agency.

Currently, the brand has been taking recommendations from two agencies — Blackwood Seven, a Danish agency that uses AI and predictive analytics to forecast ad spend decisions, and its usual media agency. The brand has found that when it follows Blackwood Seven’s recommendations, it sells more cars.

Between September and December 2016, when Volkswagen first began using the Danish agency, the brand saw a 14% rise in orders during a campaign for its up! The model compared to the campaign that was run based on the non-AI-focused agency’s recommendations. In other campaigns, the difference between the two recommendations has been as high as 20% — a number that we here at Sierra Volkswagen find impressive.

Blackwood Sevens stands apart from the other agencies Volkswagen uses because the AI platform is able to process a significant amount of data at any one time. This means the algorithm can better predict what the brand’s media investments will do, leading the German carmaker to be able to invest less and see more profit in return.

Learn More at Sierra Volkswagen today!

The VW Camper Van Returns

VW Camper Van

There are certain vehicles in the history of automobiles that call a particular era to mind. Few of them, however, are as strong as the Volkswagen camper van and its association with the 1960s and 1970s. These quirky, two-toned, colorful vans never really went out of style and have been even more popular in recent years as “van life” becomes a more common way of life.

Now hippies and van lovers near and far will be delighted to hear that the VW camper van is back again as a new concept vehicle. However, this time the VW camper van is returning with a futuristic twist. Not only does this new emission-free camper van run on two electric motors, it will also be a self-driving vehicle. The van is designed so that the steering wheel can retract into the cockpit with the push of a VW logo button, allowing the van to pilot autonomously. This would be made possible by scanners, radar sensors, and a camera monitor.

This I.D. concept van debuted at this year’s Detroit Auto Show. As of now, it’s nothing more than a supremely futuristic concept van. But as the VW I.D. car is expected to be on the market in 2020, it’s always possible that the concept will be carried out. This may just be what the future of camping looks like, but only time will tell if we’ll have autonomous VW vans at Sierra Volkswagen some day!

2016 Volkswagen Golf R

2016 Volkswagen Golf R Review

The 2016 Volkswagen Golf R is an award-winning model that just doesn’t quit. Offering plenty of power, all-wheel drive, and excellent fuel economy, it’s an all-around fantastic car for those who want to put a thrill back in their daily drive. Just in case you’re in doubt, here’s a quick review of the 2016 Volkswagen Golf R!

Starting at $39,815, the Golf R offers a 2.0-liter turbocharged four-cylinder engine that puts out an impressive 292 hp and 280 lb-ft of torque. Mated to a six-speed dual-clutch automatic transmission and all-wheel drive, it offers precise handling and admirable power. Earning an EPA-estimated 23 city/30 hwy mpg, it’s pretty good on fuel economy as well.

The Golf R offers 82 more hp and all-wheel drive when compared to the lower GTI. In addition to a more power and handling, the Golf R also comes with sport seats, bigger brakes, ambient lighting, and R instruments. Build quality, as one would expect, is at the top of the automotive market.

Outside, the Volkswagen Golf R offers 18-inch aluminum wheels, side skirts, four chrome exhaust tips, and a rock-solid chassis. Cheaper than the Audi S3, the Golf R offers many of the main features in its closest competitor, making it an easy choice for the economy-conscious buyer.

Here at Sierra Volkswagen, the 2016 Golf is ready to roll off the lot under new ownership!