2015 was a rough year for Volkswagen, but as they say, “New Year New You,” and the company has its own list of New Year’s resolutions after debuting the concept of a new Volkswagen electric car at the Consumer Electronics Show January 5th. Volkswagen says it hopes its concept exemplifies a new direction for the company as it seeks innovations in safe and more energy-efficient alternatives to the traditional driving experience.
The unveiling of the brand new electric concept was preceded by an image teaser posted to Volkswagen’s website, which depicted a front-view of the vehicle that had been cropped down to its headlight, grille, and one of its wheels, while a translucent shroud was draped over the car, giving the whole teaser a rather mysterious air. In the press release, Volkswagen stated the vehicle “marks the beginning of a new era of affordable long-distance electromobility.”
The only prior EV in Volkswagen’s lineup was a plug-in variation of the Golf, referred to as the e-Golf, but this new concept shows Volkswagen taking a new direction as a company and leaving 2015 behind it. Showing off a vehicle at CES is also an innovation in itself, as the event is not specifically an auto show but a platform for various electronics companies to show off their upcoming products, though with the rise of EVs the CES has been seeing more of an automobile presence in recent years.