Volkswagen ad buying decisions | Ottawa, IL

Artificial Intelligent Helps Make Volkswagen Ad Buying Decisions

A Change on the horizon.

Volkswagen is no longer just looking to make its cars more automated — it’s making its ad buying decisions automated, too. The automaker recently announced that it was using artificial intelligence (AI) to make Volkswagen ad buying decisions, and it’s proving more effective than its media agency.

Currently, the brand has been taking recommendations from two agencies — Blackwood Seven, a Danish agency that uses AI and predictive analytics to forecast ad spend decisions, and its usual media agency. The brand has found that when it follows Blackwood Seven’s recommendations, it sells more cars.

Between September and December 2016, when Volkswagen first began using the Danish agency, the brand saw a 14% rise in orders during a campaign for its up! The model compared to the campaign that was run based on the non-AI-focused agency’s recommendations. In other campaigns, the difference between the two recommendations has been as high as 20% — a number that we here at Sierra Volkswagen find impressive.

Blackwood Sevens stands apart from the other agencies Volkswagen uses because the AI platform is able to process a significant amount of data at any one time. This means the algorithm can better predict what the brand’s media investments will do, leading the German carmaker to be able to invest less and see more profit in return.

Learn More at Sierra Volkswagen today!

2018 Volkswagen Atlas | Ottawa, IL

2018 Volkswagen Atlas is the Refreshingly Advanced Crossover We Need

Crossover SUVs are the hottest-selling cars on the market today and for good reason. Drivers love crossovers because they offer the versatility of an SUV, but they retain the superb handling and maneuverability of a car. This is the niche filled by the all-new 2018 Volkswagen Atlas, the brand’s boldest, biggest, most advanced offering to date. If you’re looking for something truly new in the crossover SUV segment, the 2018 Volkswagen Atlas has a lot to offer.


The 2018 Atlas features a robustly sculpted body design that will be familiar to drivers in the US, though it sports plenty of premium, sophisticated details we’ve come to expect from VW. And since it’s brand new for 2018, the Atlas is equipped with more incredible technology features than any other VW vehicle. Aside from features such as an available eight-inch touchscreen display, Apple CarPlay™, and Android Auto™, the 2018 Atlas sports a brand new 12.3-inch fully customizable digital cockpit, which makes staying in tune with your vehicle and in touch with the world around you more intuitive than ever before.


The 2018 Atlas is luxuriously comfortable, even for passengers in the third row of seating, and premium available features such as heated and ventilated seats make for an even more comfortable experience for you and your passengers. The all-new Atlas also scored top marks on all IIHS crash tests, so you can drive this modern and advanced crossover with complete confidence.

Come into Sierra Volkswagen to learn more about the brand-new 2018 Volkswagen Atlas and discover what true innovation is all about.

Ottawa Holiday Events For Everyone To Enjoy

Check out these upcoming Ottawa holiday events!


These Ottawa holiday events were designed to entertain a variety of different people, from families with kids and couples looking for a date night out to everyone young-at-heart.

Warren-Sharpe Center’s Annual Holiday Jazz Soiree – Dec. 10

The proceeds from this event’s $50 tickets will benefit the Warren-Sharpe Center’s youth programs, and will feature live Jazz & Blues music, a bar, and complimentary hors d’oeuvres.

Paint on Pine Christmas Party – Dec. 15

At St. Mary Immaculate Parish this December, you’re invited to participate in an arts and crafts event where you can create your own custom Christmas wood decor. Bring food to share; refreshments will also be provided at the event.

Holiday Kids Fun at Eola – Dec. 16

Have a child aged two or older? Eola is having an event that’s little-kid-friendly. While your little artists decorate Christmas cards and make their own ornaments you can shop in the area and win raffle prizes.

New Years Eve Pairing Dinner & Get Lit-Up Party – Dec. 31

A lavish five-course dinner complete with beer and wine pairing sets the stage for this New Year’s Eve event, which ends with an all-out party complete with a DJ, open bar, and champagne to ring in the New Year.

We at Sierra Volkswagen can’t wait to participate in these fantastic Ottawa holiday events!

How to Ready Your Car for Winter

Ready Your Car for Winter

Finding the right dealership to take care of your car can be tough, but rest assured that here at Sierra Volkswagen, taking care of cars is what we do each and every day. From routine maintenance to major repairs, there’s nothing we can’t handle. With fall rolling in, now is the perfect time to put us to the test. Here are some things to do this fall at your Volkswagen dealer to ready your car for winter, according to the experts at

Check the Hoses

Hoses aren’t a part that generally causes major concern among drivers. While it’s possible to check the hoses for signs of cracks, fraying, and looseness, it can be fairly difficult to locate them all. Fortunately, we’ve got your back. Certified technicians know the location of each and every hose and belt, allowing them to easily spot potential problems.

Check the Tires

While checking the tire pressure and tread is something you can do at home, signs of uneven wear can be a little hard to detect. Unaligned wheels can lead to uneven wear, causing you to have to replace your tires sooner rather than later. You can easily come into Sierra VW to make sure there are no problems with your tires.

Check the Fluids

Checking the fluids is something that should be done prior to every winter season. There are quite a few fluids to check, and once again, your local Volkswagen dealer is more than capable of getting the job done.

Just let us know if you have any questions about winter car care and we’d be happy to help!

Fall Events in Chicago for You to Attend

events in ChicagoLooking for something fun and different to do? At Sierra Volkswagen, we’re always on the lookout for what’s happening in the Chicago area. Check out these upcoming events in Chicago to find the perfect fall outing.


Fall Dinner Crawl

Head to Wicker Park and Bucktown on Sept. 26 to taste samples of food from several delicious local restaurants. It’s the perfect outing for a pair of foodies or people new to the area.


Basement of the Dead Haunted House

On weekends from Sept. 29 through Nov. 4, this Aurora-based haunted house will be spooking kids of all ages in the festive spirit of Halloween. Oh yeah and it’s ranked the #1 Haunted House in the world by Buzzfeed.


Apple Festival

Get your fill of all things apple, from cider and caramel apples to apple pie at the 30th Annual Apple Fest at Lincoln Ave. between Lawrence and Eastwood. The event takes place on Sept. 30 and Oct. 1.


Bonnie & Clyde Musical

Hear the classic story of Bonnie Parker and Clyde Barrow when you see the Bonnie & Clyde Musical at Theater Wit. The show runs from Sept. 14–Oct. 15.



 Sept. 29–Oct. 1 is the weekend of Oktoberfests. Whether you attend the St. Alphonsus Oktoberfest, the Neighborhood Oktoberfest at St. Benedict’s Courtyard, or the Oktoberfest at Lynfred Winery, you’ll find plenty of craft beer, live music, delicious food, and German culture.

2017 Volkswagen Golf Alltrack Review

2017 Volkswagen Golf AlltrackIf you’re ready to venture off the beaten path, you’ll need a car that’s built to explore. Enter the 2017 Volkswagen Golf Alltrack, which has the features, the performance, and the spirit for adventures.

For optimum off-roading performance, this wagon is equipped with a special 4MOTION all-wheel drive. The system features a special Off-Road Mode, which improves traction, while Hill Descent Control makes for smooth driving on any incline. High ground clearance also helps drivers head off-road with greater confidence.

The 2017 Volkswagen Golf Alltrack is powered by a turbocharged 1.8-liter engine that delivers 170 horsepower and 199 lb.-ft. of torque. The powertrain delivers a peppy, responsive ride and even gets up to 32 mpg highway.*

2017 Volkswagen Golf AlltrackYou might choose this wagon for its performance, but you’ll be delightfully surprised by the dozens of features and technologies that make it connected and comfortable. Play your favorite tunes through the available Fender® Premium Audio System, or connect your smartphone with Apple CarPlay or Android Auto.

The Golf Alltrack is plenty safe, too. Thanks to its safety cage, its Automatic Post-Collision Braking System, and other tools, it received a 5-Star Safety Rating from the NHTSA and was a 2017 IIHS Top Safety Pick when equipped with Front Assist.

2017 Volkswagen Golf AlltrackFor a capable and fun performer, look no further than the 2017 Volkswagen Golf Alltrack. Stop in at Sierra Volkswagen to take this wagon out for a test drive today.

Introducing the VW Microbus

VW Microbus

The team here at Sierra Volkswagen knows that Volkswagen is always coming up with something innovative. The next innovative step for them? The electric VW Microbus, the I.D. Buzz.

Those new plans will completely redefine the electric minivan into something even cooler. I mean, how many other automakers can say that they’ve designed an electric Microbus? The I.D. Buzz will be the size of a large crossover or small SUV, but with a completely unique design.

The Buzz made its debut at the Detroit auto show last January and entertained people with its unique look. There’s also plenty of efficiency in this all-electric car. The EPA estimated that, on the road, the Buzz would get about 270 miles in range.

The Microbus is also expected to have self-driving modes, which is basically a smarter version of cruise control to make every road trip easier.

For VW division chief, Herbert Diess, it’s not just about efficiency: “Emotional cars are very important for the brand,” Diess said.

Right now, you can only look at pictures of the VW Microbus. But don’t worry, it’s coming! VW is set to release the Microbus in 2021 or 2022. So, in the meantime, dream about the nostalgia you’ll feel behind the wheel of this modern, Beatles-style vehicle.

Beginning The Season Right: Fun Summer Activities In Illinois

Fun Summer ActivitiesFinding the right summer activity to make the most of the lazy summer days isn’t easy. That’s why we here at Sierra Volkswagen have some recommended fun summer activities that you should take part in at least once in the coming months!

Sleep in a Hammock

Pass the time by setting up a hammock between a couple of trees and staying cool in the shade. A cool breeze certainly helps, but any afternoon in the shade can be enjoyable in a hammock! Grab a book (or a pillow), kick back, and relax.

Enjoy the Summer Sun

One of the best ways to enjoy summer is to simply get out there and experience it to the fullest. Relax and get a tan in the yard or visit a park and get in touch with nature. Take your lunch on the back porch on a Saturday afternoon and have a picnic lunch with some friends. Summer offers plenty of opportunities for those who are willing to put themselves out there. Get out of the house and soak up the summer sun this season!

Spend Time Grilling

Holding a family barbecue is a great summer activity that families enjoy. Try a few new recipes or keep up with a family recipe that you’ve enjoyed for years. If you’re feeling particularly chatty, it never hurts to invite the neighbors!

Summer lends itself perfectly to outdoor activities, so take advantage of the upcoming summer months and spend some time soaking up the sun!

Direct Lending versus Dealership Lending

Financing a new vehicle doesn’t mean committing to a single set of credit terms. Direct lending and dealership lending offer customers more options than ever before. From knowing the credit terms in advance to pure convenience, finding the right financing option is much easier in the modern market. Here’s a quick rundown of direct lending versus dealership lending from our team here at Sierra Volkswagen.

Direct Lending vs Dealership Lending - Sierra Volkswagen - Ottawa, ILDirect Lending

Direct lending involves signing a contract with a financial institution, like a bank or finance company. The contract states that you agree to pay the loaned amount plus interest over a specific period of time. The loan is used to pay the dealership for a vehicle.

This type of lending offers a few advantages, namely the ability to compare credit terms among lenders. You can also ask the financial institution for more information and to negotiate more specific terms.

Dealership Lending

Getting a loan from a dealership is called dealership lending. As the name implies, you sign a contract stating that you agree to repay the amount financed plus a finance charge over a specific period of time. The dealership can then retain or sell the contract to another financial institution.

Dealership lending offers in-house convenience thanks to extended hours. A dealership’s relationship with surrounding financial institutions can lead to a range of options. Some automotive manufacturers even offer special financing rates through certified dealerships.

Visit or call us here at Sierra Volkswagen if you’d like to learn more about your options for buying your next car!

2017 Golf looks to welcome the 2018 Golf family

New 2018 Golf Family Improves Style and Tech

Volkswagen recently revealed the 2018 Golf Family at the New York International Auto Show. Models include the standard Golf, Alltrack, GTI, SportWagen, and R models. There have been updates to the interior and exterior styling, infotainment technologies, and driver assistance systems, as well as some minor changes under the hood. We can’t wait to see the new Golf Family in action.

According to Volkswagen, the Golf Family will get sharper lines, new bumpers, chrome trim, and LED lighting. The brand is also adding Daytime Running Lights to improve visibility, while wheel designs and colors have also been revamped for 2018. The interior will have new trim panels and special materials, making driving more comfortable.

Notable tech upgrades include things like an improved touchscreen as well as the Volkswagen Digital Cockpit. The Golf Family will get this optional customizable vehicle information system that’s built into the dashboard, a feature that comes standard on the Golf R. Meanwhile, SE trims and above will get available Forward Collision Warning and Autonomous Emergency Braking, both of which significantly reduce the risk of collision.

The standard Golf has a 1.8-liter TSI engine with up to 170 horsepower and 199 lb-ft of torque. The Alltrack and SportWagen get 4Motion all-wheel drive, while the GTI has a 2.0-liter TSI with 220 horsepower and 258 lb-ft of torque. The R has a specially tuned powertrain with up to 292 horsepower and 280 lb-ft of torque, as well as an optional seven-speed DSG dual-clutch transmission. These are just some of the great new features on the 2018 Golf Family. Stop by Sierra Volkswagen to learn more about the Golf.